In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk a competitors Google ad spend. The Google advertising and search game has changed dramatically over the past few years. This post will go through the key elements of these changes and how they can impact your B2B demand generation efforts.
About John Mecke
Posts by John Mecke:
There is a long simmering debate in the product management world revolving around product managers and P&L statements. This post will explore several aspects of this debate and concludes with a survey of the degree to which product managers have access to P&L information today. Please share this post so we can gather more responses and provide the community with some fact-based insight into this topic.
The Rule of 78 is helpful in planning annual SaaS revenue targets, but under performance early in the fiscal year can have dire consequences. This post explores three tactics you can use to counter sales under performance.
25 key metrics for a product management dashboard
A guide and calculator for estimating the enterprise value of private companies. Includes links to free resources to help estimate private company revenues and industry median Enterprise Value/Revenue multiples
If your firm is more than ten years old, there is a good chance your organic revenue growth rate has hit a wall. Unless your company is a dominant player in the market, it is difficult to sustain 20%+ organic revenue growth rates. This post will cover four strategies mature companies have successfully used to sustain organic revenue growth
The Software Equity Group (SEG) has published their 2019 Annual Report that analyzes 2018 software M&A transactions. SEG consistently publishes comprehensive, free, analytical research on M&A transactions. The 93 page report is chockfull of stats and trends including EV/Revenue, EV/EBITDA multiples, revenue growth, margin growth, and EBITDA growth and trends over the past three years. […]
The Great Debate In 1998 Ben Horowitz, of Opsware and Andreessen Horowitz fame, penned a piece entitled “Good Product Manager/Bad Product Manager” where he asserted: “A good product manager is the CEO of the product. A good product manager takes full responsibility and measures themselves in terms of the success of the product. They are […]
Pitchbook and the National Venture Capital Association (NVCA) collaborated on a recently published study on VC and PE activity in 2018. The highlights cover 18 key trends. Here are a couple illustrative findings: Private Equity involvement in VC deals has risen to a 10 year high $25M+ Deals Now Represent the Majority of Early Stage […]
Accounting Goodwill has to be one of the more boring and esoteric financial topics. There are situations where product managers can benefit from having a basic working knowledge of it. Goodwill could impact their future bonuses and level of funding for their product lines. Goodwill Basics Investopedia defines goodwill as: “Goodwill is an intangible asset […]