In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk a competitors Google ad spend. The Google advertising and search game has changed dramatically over the past few years. This post will go through the key elements of these changes and how they can impact your B2B demand generation efforts.
There is a long simmering debate in the product management world revolving around product managers and P&L statements. This post will explore several aspects of this debate and concludes with a survey of the degree to which product managers have access to P&L information today. Please share this post so we can gather more responses and provide the community with some fact-based insight into this topic.
25 key metrics for a product management dashboard
Accounting Goodwill has to be one of the more boring and esoteric financial topics. There are situations where product managers can benefit from having a basic working knowledge of it. Goodwill could impact their future bonuses and level of funding for their product lines. Goodwill Basics Investopedia defines goodwill as: “Goodwill is an intangible asset […]
“I believe that marketing is what you do when your product or service suck” Fred Wilson, Union Square Ventures AVC Blog When Fred Wilson posted this quote on his blog in 2011 I was taken back a bit. I had been in enterprise software marketing for almost 15 years at the time having served as […]
CBInsights recently published a deep dive of Google’s current strategy. At 90% share of the search market, Google dominates today – but what about tomorrow? This piece does a great job of describing Google’s current strategies based on published materials, execs speeches, earnings calls, and public filings. The post includes: Alphabet’s structure and background Google’s […]
A post about how Vista Equity’s $1.79 billion purchase of Marketo turned into a $4.75 billion exit to Adobe in a little more than two years. They didn’t use the tradition tech private equity playbook.
Product Managers and Product Owners face a constant challenge of balancing priorities. New features or technical debt elimination? The priorities between feature creation and technical debt elimination change as a product moves through its’ evolution.. This post talks about technical debt and some best practices to help teams manage it.
The Software Equity Group has published their 3Q18 SaaS M&A Update. SEG regularly publishes comprehensive free research on the state of M&A in the tech space. It is invaluable resource in tracing the key trends and development in the market. A few of the key findings include: Aggregate software industry M&A deal volume (including SaaS, […]
Another installment of great research from OpenView Venture Partners. A few examples: 15. Leads responded to within 5 minutes are 100X more likely to be contacted and 21X more likely to be qualified (LeadResponseManagement.org) 16. Waiting just 10 minutes to respond drops the likelihood of qualifying the lead 4X (LeadResponseManagement.org) 17. Yet less than 25% […]