Voice of Customer (VoC) User Conference Interviews
User conferences are a great opportunity to conduct Voice of the Customer (VoC) interviews. Many VoC programs struggle because it is hard to recruit customers to participate in interviews. User Conferences have a captive audience of well qualified candidates. With a properly structured program you can gain valuable insights into your marketing messages, positioning, value equations and sales practices.
The Win-Loss Agency provides a turnkey solution that you can plug into your conference program.
Why Choose the Win-Loss Agency?
- The Win-Loss Agency offers a turnkey solution for conducting a comprehensive Voice of the Customer interview program at your next conference
- Outsource all project preparation, interview recruitment, interviewing, and analysis
- Fixed price based on your requirements
- Team with years of experience in conduct Win-Loss and market research projects
- The Win-Loss Agency offers a turnkey solution for conducting a comprehensive Voice of the Customer interview program at your next conference
Why conduct VoC Interviews at Conference?
- Recruiting participants is hard
- Most VoC programs struggle to recruit participants
- Not worth customer’s time to interrupt their schedule for a vendor interview
- User conferences provide a captive audience of qualified candidates
- Companies struggle to collect actionable user feedback during conferences
- There are lots of customer conversations with sales and marketing employees
- Discussions are not usually structured and not all key questions get asked
- Feedback is not consistently collected and documented
- Customers are often reticent to fully share their feedback with company employees
- Don’t want to embarrass or confront company employees with negative feedback
- Most employees are not well trained in interviewing techniques.
VoC User Conference Program Overview
- Project Preparation
- Kickoff
- Draft/Approve Program Materials
- Brief Interviewers
- Recruit Interviewees
- Draft emails and email sequences
- Add callout to conference website
- Execute email campaign
- Confirm interview appointments
- User Conference
- Confirm interview location logistics
- Send interview confirmation reminders
- Conduct Interviews
- Send interview incentive payments
- Transcribe interviews
- Final Report
- Analyze transcripts
- Produce final report
- Brief team on learnings