Why 12% of SaaS Deals Fail in the Proposal & Negotiation Stage
12% of SaaS deals collapse in the proposal/negotiation stage. Learn why price…
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Why 22% of SaaS Deals Are Lost in the Needs Assessment / Solution Design Stage
22% of SaaS deals fail in solution design. Technical gaps, weak differentiation,…
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Why Do Product/Market Fit Studies Cost More Than $10,000 for Pre-Seed Enterprise SaaS Companies?
Product/market fit is the holy grail for pre-seed SaaS founders. But why…
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Why 28% of B2B SaaS Deals Are Lost in the Qualification Stage
28% of SaaS deals die in the qualification stage. Budget gaps, missing…
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Builder.ai’s Rise and Collapse: Lessons for Seed-Stage SaaS CEOs
Builder.ai, once a $1.5 billion AI unicorn backed by Microsoft and Qatar’s…
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“Why the Dawn of Autonomous Procurement Is Still a Mirage”
The narrative that “software buys software” oversimplifies enterprise reality. While Jeff Morris…
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Why 35% of B2B SaaS Deals Are Lost in the Discovery Stage
Why do 35% of B2B SaaS deals die in discovery? Most losses…
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Participant Recruitment: The Achilles Heel of Qualitative B2B Research
B2B SaaS research, participant recruitment, Win/Loss interviews, willingness-to-pay studies, ICP validation, qualitative…
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2024 B2B Sales Benchmark Report: Why Top Performers Win Deals and Average Reps Lose in the U.S., U.K., and Global Markets
The 2024 B2B Sales Benchmark Report reveals why top performers consistently win…
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Why I Don’t Help Pre-Seed or Seed Stage SaaS Firms Raise Venture Capital
Many consultants promise to help pre-seed and seed-stage SaaS startups raise capital—but…