Hallucination vs. Simulation: How to Trust (and Verify) Your Synthetic Data
Synthetic data can accelerate customer research—but only if it’s trustworthy. This article…
Synthetic data can accelerate customer research—but only if it’s trustworthy. This article…
Most teams treat synthetic personas like chatbots—and get shallow answers in return.…
Why wait weeks for feedback on your B2B product? The "cold start…
AI user research bias is quietly corrupting product decisions. Synthetic users often…