The Hidden Search Engine Your B2B Buyers Are Using: Why SaaS CEOs Need an AI Optimization Strategy Now
Enterprise software buyers aren’t searching Google anymore — they’re asking ChatGPT. New data shows that AI models now perform over 30% of all queries for B2B software research, prioritizing fresh, structured, comparison-rich content. SaaS CEOs who don’t optimize for AI-driven search risk becoming invisible in the modern buyer journey.