Know precisely why you win and lose deals—then fix your product, pricing, and pitch in a 10-day sprint.
Book a Win/Loss Discovery Call
Ideal for Seed to Series B SaaS • Results in 10 Days
Your CRM Data is Lying to You
Sales reps rarely document the real reason a deal was lost. They click the easiest dropdown option to move on. We fix this by interviewing the buyers directly.
- ❌ Reason: “Price too high”
- ❌ Reason: “Feature gap”
- ❌ Reason: “Ghosted”
- Result: You discount price unnecessarily.
- ✅ Buyer Said: “We liked them, but their integration took 6 weeks vs 2 days for the competitor.”
- ✅ Buyer Said: “The sales rep didn’t understand our compliance needs.”
- Result: You fix the product & training. You win next time.
The 10-Day Intelligence Sprint
We use AI to accelerate transcription and pattern matching, meaning you get answers in days, not months.
Days 1-2: Discovery & Recruitment
We triage your pipeline, identify the “must-learn” deals (won and lost), and launch outreach sequences to schedule interviews.
Days 3-7: The Research Sprints
We conduct neutral, 3rd-party interviews. Buyers tell us things they will never tell your sales team. We ingest call recordings and use AI to tag patterns in pricing, features, and sentiment.
Days 8-10: Synthesis & Action Plan
We deliver the “Executive Brief.” No 100-page reports. Just the top 3 reasons you win, the top 3 reasons you lose, and a prioritized fix list for Product and Sales.
What You Walk Away With
1. Executive Brief
A crisp, 5-page synthesis of why you win/lose, segmented by persona, industry, and deal size. Board-ready.
2. Messaging Playbook
Tested talk tracks and email copy derived from real buyer language. “Here is exactly how your best customers describe your value.”
3. Pricing Friction Map
A clear readout on your perceived value vs. price. Are you losing because of the sticker price, or the packaging structure?
Conducted by an Operator, Not a Junior Analyst.
I’m John Mecke. I’ve spent 30+ years in enterprise software and Private Equity. I don’t just “collect data”—I look for the insights that change the trajectory of a company, because I’ve sat in the executive chair and had to make those calls myself.