Pinpoint Your “Bleeding Neck” Buyer
Stop selling to “everyone.” Get a data-backed Ideal Customer Profile (ICP) and GTM strategy in a 3-week sprint.
Ideal for Seed to Series B • 3-Week Turnaround
The “Total Addressable Market” Trap
Most B2B startups define their market too broadly (e.g., “We sell to Marketing Agencies”). This leads to high customer acquisition costs, wasted sales cycles, and high churn from bad-fit customers.
The Reality: You don’t need a bigger market. You need a narrower one. You need to find the specific segment where the hair is on fire.
The 3-Dimensional ICP Model
We go beyond basic demographics to build a strategic targeting dossier.
Firmographic Precision
We filter by rigid operational metrics. We don’t just say “Small Business.” We define the sweet spot: “Firms with 10-40 employees, $1M-$25M revenue, currently at ‘Silver Partner’ status.”
Technographic Triggers
We identify the tech stack that signals a gap. Are they using Jira for management but stuck in Google Docs for requirements? That is a specific signal of “Requirements Chaos” we can target.
Psychographic Pain
We pinpoint the internal crisis. We target leaders who have “Just lost a major bid due to efficiency” or are suffering from “Knowledge loss after a key consultant exited.”
What You Get: The Strategic Dossier
We deliver a comprehensive 20+ page market analysis acting as the “User Manual” for your sales strategy. This isn’t just raw data—it is a structured argument for exactly where and how you will win.