Prove Product-Market Fit — Fast.
Get an investor-grade Sean Ellis PMF score and a clear activation plan in a 4-week sprint.
For Post-Launch SaaS • Result: 4 Weeks
Are You Scaling a “Leaky Bucket”?
Most founders rely on “happy ears” during sales calls or vanity metrics like signups to judge success. But without a mathematical measure of Product-Market Fit (PMF), you risk pouring marketing dollars into a product that users don’t truly need.
- “Customers say they love it.”
- Vague churn reasons (“budget cuts”).
- Feature roadmap based on loudest complaints.
- “Our Sean Ellis Score is 44% (Strong Fit).”
- “Daily users are 2.7x more likely to convert.”
- “Delivery Leads are the ICP; IT Directors are not.”
The 4-Week Validation Sprint
We use the canonical Sean Ellis methodology combined with AI-driven thematic coding to turn user sentiment into hard data.
Week 1: Instrument Design & Segmentation
We build a survey instrument tailored to your specific decision units. We don’t just ask “Do you like it?” We ask the core PMF question: “How would you feel if you could no longer use this product?”
Crucial Step: We segment by role (e.g., separating “Delivery Leads” from “IT Directors”) to find your hidden power users.
Week 2: Synthetic ICP Stress-Testing (250 Users)
We don’t just wait for live data. We generate 250 AI-synthetic users modeled on your exact Ideal Customer Profile (ICP). We simulate specific personas—from “Champion Carlos” to “Skeptical Sam”—to predict response patterns, churn risks, and PMF scores before you annoy a single real human.
The Output: A statistically significant synthetic dataset (n=250) that validates your segmentation logic and predicts your PMF score.
Week 3: AI-Powered Analysis
We use AI to code open-ended responses into “Benefit Themes.” For example, we might discover that while you sell “CRM Implementation,” your users actually value “Automated Process Discovery”.
The Output: A segmented PMF score. (e.g., “You have 58% PMF with Champion Carlos, but only 29% with IT Directors”).
Week 4: The Action Roadmap
Data is useless without action. We prescribe a 3-month roadmap:
- Immediate: Refocus sales on high-PMF personas (e.g., “Target Delivery Leads”).
- Product: Prioritize the #1 feature request driving churn (e.g., “Jira Integration”).
- Messaging: Update your H1 to match the “Killer Feature” identified by users.
What You Get: Investor-Grade Assets
The PMF Study Report (PDF) includes:
- 📊 Official PMF Scorecard: Your percentage against the 40% benchmark.
- 🎯 Persona Heatmap: Which job titles are addicted to your product vs. indifferent.
- 📝 Voice-of-Customer Analysis: The exact language users use to describe your benefits.
- ⚔️ Competitive Threat Matrix: Who would they switch to? (Competitors vs. Spreadsheets).
- 🚀 6-Month Growth Plan: Specific initiatives to increase retention and daily usage.
“This isn’t just a survey. It’s the slide in your pitch deck that convinces investors you have traction.”