Move beyond anecdotes. Get a data-driven intelligence foundation that equips your sales team to win competitive deals.
Book a Competitive Strategy Review
Free 30-minute consultation for SaaS CEOs & Product Leaders
The Problem with “Gut Feeling” Strategy
Most early-stage SaaS companies rely on fragmented “hacker news,” outdated spreadsheets, and sales team anecdotes for competitive intelligence.
The result?
Your sales reps get blindsided by competitors on demos, your pricing is based on guesswork, and your product roadmap is reactive instead of proactive.
From Baseline Facts to Battle-Ready Sales Teams
Stage 1: The Intelligence Foundation (Building Truth)
Every great strategy begins with clarity. We aggregate verifiable facts across your top 10 competitors—funding, exact headcount growth by department, web traction signals, product release velocity, and messaging shifts.
Outcome: A “Single Source of Truth” dashboard that powers confident executive decisions.
Stage 2: Strategic Foresight (Seeing Around Corners)
Facts tell you where competitors are; foresight tells you where they will be. We analyze hiring trends, capital deployment, and product trajectory to forecast the next 12 months of market moves.
Outcome: A 12-month market forecast enabling CEOs to prioritize roadmap bets pre-emptively.
Stage 3: Win/Loss Integration (The Feedback Loop)
Every deal tells a story. We integrate qualitative insights (interviewing buyers and evaluators) with quantitative data to uncover exactly why you win and lose against specific rivals.
Outcome: Structured data that fuels immediate pricing, messaging, and product alignment adjustments.
Stage 4: Battlecards & Sales Activation (The Execution)
Intelligence is useless if sales can’t use it. We operationalize stages 1–3 into crisp enablement assets: dynamic battlecards, competitive talk tracks, and objection-handling scripts.
Outcome: Your AEs compete with confidence, armed with specific kill shots and defense tactics.
What You Get: Tangible Assets
- ✔ “Single Source of Truth” Dashboard: A live, 10-competitor benchmark view.
- ✔ Executive Briefing Deck: Board-ready presentation summarizing strategic recommendations.
- ✔ Sales Battlecards (PDF or Notion): Tactical guides for your sales team.
- ✔ Objection Handling Playbook: Scripted responses to common competitor FUD.
- ✔ 12-Month Market Forecast: Forward-looking view on category direction.
Why Development Corporate?
You don’t need a career consultant running academic exercises. You need an operator who understands the pressure of an early-stage P&L.
I am a 30+ year enterprise software veteran and former Private Equity operator. I have sat in the seat of VP Marketing, Product, and COO. I help early-stage SaaS CEOs translate data into strategic clarity and sales execution because I’ve done it myself.
Stop Guessing About Your Competition.
Let’s define your competitive landscape and build the assets your team needs to win.