Strategic Advisory Services
Built for Enterprise Software Decisions
When growth slows, competitors move faster, or your board pushes for clarity—outside perspective can turn noise into action. I provide concise, board-ready advisory services tailored to software executives facing inflection points in product, go-to-market, or corporate development.
Why Leaders Choose This Advisory
- Answers the questions your board, sales, and marketing leaders will ask—on one page each.
- Translates findings into immediate go-to-market, product, and pricing actions.
- Brings 30+ years of operator experience across product management, corporate development, and SaaS growth.
- Independent, fast, and candid—no big-consulting overhead.
Strategic Advisory Services Catalog
Market & Customer Insight
- Enterprise SaaS Competitive Analysis – Multi-competitor market map with clear GTM and pricing moves.
- Win/Loss Analysis Program – Independent buyer interviews to surface decision drivers and conversion plays.
- ICP & Persona Definition Sprint – Pinpoint ideal segments and create playcards your team can sell against.
Go-to-Market & Pricing
- GTM Audit & Revamp – Diagnose funnel leak points, sharpen messaging, and reset your 90-day revenue plan.
- Pricing & Packaging Overhaul – Redesign bundles, discounting, and value metrics to unlock pricing power.
- Sales Process Secret-Shop & Demo Coaching – Mystery-shop demos, deliver transcripts, and coach on discovery and objections.
Product & Portfolio
- Product Strategy & Roadmap Workshop – Align leadership on differentiators and 12-month bets.
- Customer-Evidence Content Pack – Convert insights into ROI sheets, reference briefs, and one-pagers sales actually uses.
Corporate Development / M&A
- Buy-Side Strategy & Targeting – Thesis building, target sourcing, and outreach support.
- Commercial Due Diligence (CDD) – Assess markets, pipeline, churn, and pricing power for PE or corp dev.
- Divestiture & Carve-Out Planning – Create separation playbooks and identify strategic buyers.
- Post-Merger Integration (PMI) – Build day-0 to day-100 GTM and product integration plans.
Executive Advisory
- Board & Fundraising Narrative Tune-Up – Tighten investor decks with growth efficiency and retention metrics.
- CEO/Founder Advisory Retainer – Monthly strategy sessions plus on-call sounding board for critical decisions.
About John
I’m a semi-retired enterprise software executive who has served as VP of Marketing, Product, Business Development, and COO. I’ve led 5 acquisitions, 8+ divestitures, and multiple PE exits, and advised SaaS companies from pre-seed through billion-dollar scale. I now focus on concise, high-impact advisory for leaders who need clarity fast.