In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk a competitors Google ad spend. The Google advertising and search game has changed dramatically over the past few years. This post will go through the key elements of these changes and how they can impact your B2B demand generation efforts.
Accounting Goodwill has to be one of the more boring and esoteric financial topics. There are situations where product managers can benefit from having a basic working knowledge of it. Goodwill could impact their future bonuses and level of funding for their product lines. Goodwill Basics Investopedia defines goodwill as: “Goodwill is an intangible asset…
“I believe that marketing is what you do when your product or service suck” Fred Wilson, Union Square Ventures AVC Blog When Fred Wilson posted this quote on his blog in 2011 I was taken back a bit. I had been in enterprise software marketing for almost 15 years at the time having served as…
CBInsights recently published a deep dive of Google’s current strategy. At 90% share of the search market, Google dominates today – but what about tomorrow? This piece does a great job of describing Google’s current strategies based on published materials, execs speeches, earnings calls, and public filings. The post includes: Alphabet’s structure and background Google’s…
A post about how Vista Equity’s $1.79 billion purchase of Marketo turned into a $4.75 billion exit to Adobe in a little more than two years. They didn’t use the tradition tech private equity playbook.
The Software Equity Group has published their 3Q18 SaaS M&A Update. SEG regularly publishes comprehensive free research on the state of M&A in the tech space. It is invaluable resource in tracing the key trends and development in the market. A few of the key findings include: Aggregate software industry M&A deal volume (including SaaS,…
Another installment of great research from OpenView Venture Partners. A few examples: 15. Leads responded to within 5 minutes are 100X more likely to be contacted and 21X more likely to be qualified (LeadResponseManagement.org) 16. Waiting just 10 minutes to respond drops the likelihood of qualifying the lead 4X (LeadResponseManagement.org) 17. Yet less than 25%…
Today I experienced one of the best new product implementations since I got my first iPhone. I installed the Drift chat capability on my website developmentcorporate.com/. Their entry level offering is free forever. It took me 10 minutes from start to finish and it worked right out of the box. I do not expect that people are dying to chat with me about calculating the enterprise value of private companies or open source competitive intelligence for product managers. But chat would be a cool feature.
I admit that I am a data junkie. I have found that data, both quantitative and qualitative, enables me to better understand key topics and trends. I am a voracious consumer of various periodic surveys. Recently, I read SalesForce.com’s third annual “State of Sales” research report. I believe that many organizations could obtain some significant benefits from sponsoring annual surveys amongst their customer bases. In this post I will talk about three specific surveys and how these surveys bring outsized benefits to their organizations.
