Crypto has emerged as a great tool that nonprofits should seriously consider. The meteoric rise of cryptocurrency values and the exploding values of non-fungible tokens make it an attractive asset class. The demographics of crypto holders are also very attractive. Nonprofits should seriously consider accepting cryptocurrencies and non-fungible tokens.
.Demand generation is a challenge every product manager faces. Being highly ranked on Google is critical to drive potential buyers to yur solutions. While many enterprises use pay-per-click advertising, it is expensive and not available to many organizations. Product managers can be a key player in driving organic, free search results. Product managers are responsible for understanding market and user problems and translating them into actionable items for product owners and development teams. They are the experts in the market, the problems, and the solutions. Product managers should learn SEO to drive B2B SaaS sales. They are the source of content to drive effective demand generation programs.
Understanding how your firm performs in relation to your competitors and industry is important. Finding benchmarks about revenue, expenses, and valuation for private firms with less than $25 million in revenue is tough. This post presents 20 benchmarks and metrics for private SaaS firms under $25 million in revenue. The data is from four research reports that cover over 500 SaaS firms’’ performance in 2020 and 2021. You can compare your company’s performance using an included Excel file.
The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. It is always great information and clearly shows the trends in the industry. SEG offers its research for free. SEG publishes every month and for every quarter. The SEG SaaS Index contains dozens of publicly traded SaaS companies. The SaaS-only market has dramatically different performance than the overall market that also includes on-premise software.
There is more to competitive intelligence than understanding the features and functionality of competitive solutions. Product managers need to understand competitors’ revenues, headcount, funding, industry analyst relations, global footprint, and enterprise value. Fortunately, there are many free resources and tactics product managers can use to learn about these items.
Growing customer revenues is a core outcome for every product manager. Yet, some product managers execute strategies that are designed to reduce the size of their customer base. Gitlab and Marketo are two good examples. Should product managers ever fire some of their customers?
Conflict is almost inevitable between SaaS Marketing and Sales organizations. A lot of conflict arises from the short tenures of Marketing and Sales executives. Marketing and Sales teams are almost congenitally misaligned. By understanding why a sales team wins and loses deals, marketing teams can develop effective demand generation programs to deliver the quantity and quality of leads the sales team needs to hit their numbers.
The Software Equity Group Q3 2021 SaaS M&A Update shows a decline of over 10% in Enterprise Value/Revenue (ttm) valuations in comparison to Q2 2021. The NASDAQ Index declined 0.38% in the same period. High-performing Rule of 40 companies continue to command outsized valuations.
Product management report cards should be a standard part of a product team’s repertoire. Since the fourth quarter is the time when most annual business plans are finalized, now is the time to build and use your product management report card.
