Product Management

Proof That Medium SEO Works

By in Product Management, SaaS No Comments Tags: ,

Google SERP

If you ever wondered if Medium is good for SEO, I can offer some tangible proof. I have been blogging at DevelopmentCorporate.com for 12 years. I write about enterprise software product management and mergers/acquisitions. It is a niche blog that gets some decent traffic. I have been republishing my content on Medium since late 2018. Recently I discovered that an article from my blog that I republished n Medium ranked #1 for a Google search term. My original post on my blog ranked #3.

How Can a CEO Know How Effective Their Firm’s Content Marketing Efforts Are? It Takes Less Than 10 Minutes. And it is Free

By in Product Management, SaaS No Comments Tags: ,

SaaS content mrketing 2022

As 2022 begins, many leaders are looking back at 2021 and wondering how they can drive more leads and revenue. Content marketing is often suggested as a free way to drive more web traffic and leads. How can a CEO know how effective their content marketing efforts are? Google Search Console can answer that question in a matter of minutes. Armed with that information, companies can leverage their own employees’’ knowledge to create web content that displays what Google calls Expertise-Authority, & Trustworthiness (E-A-T). Content with high E-A-T tends to rank very well on Google.

Software Equity Group November 2021 SaaS M&A Update 

By in Private Equity, Product Management, SaaS No Comments Tags: ,

SEG November Update

The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The SEG SaaS Index contains dozens of publicly traded SaaS companies. The SEG SaaS Index: November 2021 Monthly Update contains data on median Enterprise Value/Revenue multiples, key SaaS metric by SaaS market, and the performance of the top/bottom 25 pubic SaaS companies in the SEG SaaS Index.

25 Best Product Management Memes of 2021

By in Product Management, SaaS No Comments

Product Management Memes 2021 00

I belong to a Facebook Group called Product Management Memes. The group has over 4,000 members. It is simply a meme stash for product managers, marketers, and corporate life. Here are the top 25 based on the number of likes and shares. At the end of the post, there is a link to a spreadsheet that lists links to #25 through #100.

OpenView SaaS Financial & Operating Benchmarks 2021

By in Private Equity, Product Management, SaaS No Comments Tags: , , ,

OpenView SaaS Financial & Operating Benchmarks 2021

OpenView Partners is a Boston-based expansion stage venture capital firm. They have a portfolio of SaaS investments that consists of over 60 companies. 24 have been acquired (Exact Target, Lessonly) and two have gone public (DataDog & Instructure). OpenView Partner is a huge proponent of the Product Led Growth (PLG) movement. They also regularly publish financial and operating benchmarks for SaaS companies, including product led growth companies. In November they published the 2021 version of the report. It includes 17 financial and operating metrics, many segmented by company revenue size.

Are AI Writing Tools Going to Conquer the World?

By in Private Equity, Product Management, SaaS No Comments Tags: ,

Robot writer

AI writing tools are here to stay. Market leader Grammarly just raised $290 million at a $13 billion valuation. Microsoft invested $1 billion in OpenAI and its GPT 3 technology. I have seen firsthand the benefits of basic AI-enabled writing tools. On a year-to-date basis, my blog traffic is up 21%. While AI writing tools may have some drawbacks, they are not going to conquer the world.

By in Private Equity, Product Management, SaaS No Comments Tags: ,

Churn

Revenue churn is a major challenge for any B2B SaaS product manager. Every month and year customers decide to stop paying for your product. While some of the churn is involuntary (business closed, merger/acquisition, etc.), the majority is voluntary. Customers decide for a number of reasons not to continue using your product. Product Managers need to understand the scale and why do your B2B SaaS customers churn.

1 2 3 4 5 >»