• +506-6133-8358
  • john.mecke@dvelopmentcorporate.com
  • Tronadora Costa Rica

30+

Years of experience

30+

Trusted Clients

OUR SERVICES

Services We Offer

Competitive Analysis

Stop guessing where you stand. Our Competitive Analysis delivers board-ready, decision-grade insights into your GTM strategy, product portfolio, pricing, and market presence. Using AI-accelerated research, we benchmark against rivals and analyze web traffic, reviews, and positioning. Get a clear plan to outmaneuver competitors and confidently drive growth.

Win/Loss Analysis

Unlock why you truly win—or lose—deals. Our Win/Loss Analysis combines unbiased buyer interviews with rapid insight delivery. Within two weeks, receive board-ready reports that reveal sales execution gaps, competitive positioning, and product-market fit opportunities. Gain actionable recommendations to boost close rates, sharpen messaging, and capture more revenue.

AI-Accelerated PMF & Pricing Studies

Early-stage SaaS founders struggle with three questions: Who is our ideal customer? Do we truly have product–market fit? What’s the right pricing? Our AI-accelerated ICP and PMF validation service combines synthetic data with targeted interviews to deliver fast, credible answers. In five structured phases, we refine personas, identify 50 high-fit prospects, validate PMF, and run pricing studies—providing investor-grade insights and a clear go-to-market roadmap that reduces risk and accelerates growth.

Strategic Advisory Services

Scale smarter with Strategic Advisory Services designed for SaaS founders and executives. We deliver ICP definition, pricing and packaging strategy, sales process secret-shop audits, GTM revamps, and M&A readiness planning. Backed by real-world enterprise SaaS expertise, we help you accelerate growth, de-risk decisions, and capture market advantage.

Your Consulting Partner for Success

Most early-stage and growth SaaS companies lose winnable deals without ever knowing why. CRM notes are incomplete. Sales team feedback is biased. And while AI can generate reports, it can’t uncover what buyers actually say behind closed doors. That’s where I come in. I specialize in Win/Loss Analysis, Competitive Intelligence, and GTM for early-stage B2B SaaS. firms. With 29+ years as a COO, VP of Marketing, VP Product Management, and SVP Business Development in enterprise software, I bring executive-level insight into why deals are won or lost, and how you can fix GTM gaps before they cost millions.

We have been an executive officer of several publicly traded and private-equity backed firms. COO, VP Product Management, VP Marketing, SVP Client Service, VP Business Development. Plus, we have worked for three startups. Plus 5+ years providing strategic guidance to early-stage enterprise software B2B SaaS firms.
Looking at publicly available data has its limitations. We know how to research and get answers to key questions in creative ways.
The consulting landscape is undergoing a profound transformation, driven largely by the advent of artificial intelligence. AI tools are automating the routine, data-intensive tasks of traditional consulting, such as market research, competitive intelligence, and data analysis. This technological shift has created a market perception that consulting fees should decrease due to significant efficiency gains, leading to a point of friction between clients and large firms. While AI has the potential to make work faster and cheaper, major firms must still manage high overhead costs and large teams, leading to a dilemma over how to share productivity gains with clients. We use several AI tools (chatGPT, Gemini, Perplexity, Grok, DeepSeek) to improve our productivity, but our three decades of experience in large enterprise software and startups cannot be replaced by an LLM that summarizes other peoples’ content.

CONTACT US

We are Here to Help You & Your Business

John C. Mecke Managing Director john.mecke@devlopmentcorporate.com +506 6133 8358
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Blog

M&A: Lessons in Cultural Integration

This post focuses on the challenges of integrating company cultures after an acquisition. M&A failure rates are estimated to be anywhere from 50%-80%. This article from Lakeview Capital does a pretty good job of summarizing the major causes of merger failure including inadequate due diligence, lack of low level management involvement, and recognizing culture synergies/differences. I have been involved in several acquisitions having led three deals and led eight divestitures. I would like to share three stories of how my employers successfully dealt with some aspects of cultural integration.

Todd R. Hill

Todd Hill was an account executive with QRS Corporation. He passed away September 11, 2001 when the Towers fell. Todd was staying on the 17th floor of the Marriott Hotel at the World Trade Center when terrorists hijacked and crashed two planes into the towers.

Customer Churn – What & Why

Understanding customer churn is important for product managers, product marketers, and sales management. Simply put, customer churn is the percentage of customers that decide not to renew their subscriptions or term contract agreements. I came across an article recently entitled 43 ways to calculate SaaS churn (and why you should just keep it simple). While they did not lay out all 43 formulas it was still an interesting piece. I have always been a numbers guy – I find that facts can help you better understand a situation and minimize the effects of anecdotes on key decisions. In this post I am going to talk about churn analysis and why, at the end of the day, numbers cannot tell the whole story.

Another Installment of “Is the Bubble About to Burst?”

I came across two interesting articles today in my daily reading, both focus on how venture capital and private equity may be hurting our economy. As the stock market continues to climb to new record highs and GDP continues strong growth (4.2% revised upward for the second quarter) I think more and more about a bubble and that bubble bursting. In my career I have been through a number of economic slowdowns and recessions. In the 1980’s it was the recession in the auto industry, in the early 1990’s it was the recession after Gulf War I, then the dotcom boom and bust of 2000, and the great financial crisis of 2008.

M&A Basics for Product Managers. Part II: Roles & Responsibilities in M&A

The objective of this post is to describe, at a high level, the major roles and responsibilities in a typical tech M&A project. Each company tends to have their own playbook for M&A deals. Based on my past experience I have summarized the typical roles and responsibilities in an M&A project. You should talk with people in your company to learn if there is a formal process in place for deals and what the roles and responsibilities are in that process.