In July 2021 Sarah Frank, a rising freshman at Brown University, uploaded a 56 second TikTok video and disrupted 4,600 scientific research projects, Crowdsourced research has changed the landscape of academic and commercial market research. While the changes have been good, there are some dark aspects that need to be explored.
In 2009 I started a family tradition known as the Santa Hat Believer’s Club (SHBC).
The Software Equity Group has published their third quarter 2019 SaaS M&A update. It includes information about transaction volume, valuation multiples, and a host of other topics
It seems like an obvious thing — why wouldn’t product managers want to do customer interviews at user conferences? The simple answer is that most teams do not take the time and effort to plan an effective customer interview program at their user conferences. Product managers receive a lot of feedback during user conferences. Unfortunately the feedback is scattered, not well structured, or consistently documented. The usual result is a set of anecdotes collected from a small subset of customers. It is hard to turn feedback can into actionable intelligence. Product managers should do customer interviews in a structured process at user conferences.
A recent report by Alix Partners highlighted a surprising number of disconnects between CFOs and their private equity sponsors. The results are interesting, but not too surprising.
Annual product management industry surveys are always fascinating. It is important, however, to put these studies in the context. While they provide many interesting factoids there are often biases that are reported in these surveys It is important to put these biases into perspective. We’ll explore seven popular product management industry surveys from 2018 and 2019 for statistical significance and potential bias.
Metrics are critical for Product Managers. There is a ton of information on the web about metrics for product managers. Critical Methods every Product Manager Should Track from Product Coalition is a good example. Designing and implementing a Product Management metrics program is a lot harder. We’ll explore the process for developing and implementing a […]
The pace of mergers and acquisitions in the tech market is on track to set new records this year. The Software Equity Group reported that there were 3,052 software M&A transactions in 2020. In the first half of 2021, there were 769 deals. They estimate that 2021 will set a new record. Acquisitions are challenging times for product managers. On the one hand, they can provide an opportunity for career growth. They can also result in the elimination of a product manager’s job. Product managers should learn the basics of M&A.
In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk a competitors Google ad spend. The Google advertising and search game has changed dramatically over the past few years. This post will go through the key elements of these changes and how they can impact your B2B demand generation efforts.
Accounting Goodwill has to be one of the more boring and esoteric financial topics. There are situations where product managers can benefit from having a basic working knowledge of it. Goodwill could impact their future bonuses and level of funding for their product lines. Goodwill Basics Investopedia defines goodwill as: “Goodwill is an intangible asset […]