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In 2009 I started a family tradition known as the Santa Hat Believer’s Club (SHBC).

It seems like an obvious thing — why wouldn’t product managers want to do customer interviews at user conferences? The simple answer is that most teams do not take the time and effort to plan an effective customer interview program at their user conferences. Product managers receive a lot of feedback during user conferences. Unfortunately the feedback is scattered, not well structured, or consistently documented. The usual result is a set of anecdotes collected from a small subset of customers. It is hard to turn feedback can into actionable intelligence. Product managers should do customer interviews in a structured process at user conferences.

Annual product management industry surveys are always fascinating. It is important, however, to put these studies in the context. While they provide many interesting factoids there are often biases that are reported in these surveys It is important to put these biases into perspective. We’ll explore seven popular product management industry surveys from 2018 and 2019 for statistical significance and potential bias.

In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk a competitors Google ad spend. The Google advertising and search game has changed dramatically over the past few years. This post will go through the key elements of these changes and how they can impact your B2B demand generation efforts.