AI Washing

The term “AI-powered” is now everywhere, but a growing gap exists between marketing hype and reality. This phenomenon, known as “AI washing,” involves exaggerating AI capabilities to influence stakeholders. This article reveals five key truths about AI washing, including how consumers perceive the “AI” label, the rise of “ethics washing,” and the increasing regulatory crackdowns on deceptive claims. It also explores how the investment frenzy is shifting to a demand for tangible results and why company culture, not technology, is the real bottleneck to genuine AI adoption.