If you ever wondered if Medium is good for SEO, I can offer some tangible proof. I have been blogging at DevelopmentCorporate.com for 12 years. I write about enterprise software product management and mergers/acquisitions. It is a niche blog that gets some decent traffic. I have been republishing my content on Medium since late 2018. Recently I discovered that an article from my blog that I republished n Medium ranked #1 for a Google search term. My original post on my blog ranked #3.
How Can a CEO Know How Effective Their Firm’s Content Marketing Efforts Are? It Takes Less Than 10 Minutes. And it is Free
As 2022 begins, many leaders are looking back at 2021 and wondering how they can drive more leads and revenue. Content marketing is often suggested as a free way to drive more web traffic and leads. How can a CEO know how effective their content marketing efforts are? Google Search Console can answer that question in a matter of minutes. Armed with that information, companies can leverage their own employees’’ knowledge to create web content that displays what Google calls Expertise-Authority, & Trustworthiness (E-A-T). Content with high E-A-T tends to rank very well on Google.
Recurring revenue is a core metric for SaaS companies. It drives valuation, funding, and success. Revenue retention is a major concern for product managers. They need to understand what is going on with the revenue streams from their existing customers. Logo retention, Gross Retention, and Net Dollar Retention are three critical metrics. For private companies in 2021, the median Gross Retention was between 88% and 90%. The median Net Dollar Retention was between 60% and 148%. For public SaaS companies the median Net Dollar Retention rate was 114%.
The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The SEG SaaS Index contains dozens of publicly traded SaaS companies. The SEG SaaS Index: November 2021 Monthly Update contains data on median Enterprise Value/Revenue multiples, key SaaS metric by SaaS market, and the performance of the top/bottom 25 pubic SaaS companies in the SEG SaaS Index.
I belong to a Facebook Group called Product Management Memes. The group has over 4,000 members. It is simply a meme stash for product managers, marketers, and corporate life. Here are the top 25 based on the number of likes and shares. At the end of the post, there is a link to a spreadsheet that lists links to #25 through #100.
A reprint of a story I wrote in 2009 to celebrate one of my favorite traditions – The Santa Hat Believer’s Club.
By John Mecke in Private Equity, Product Management, SaaS No Comments Tags: 2021 SaaS Benchmarks, 2021 SaaS Net Dollar Retention Stats, 2021 SaaS Retention Benchmarks, OpenView SaaS Financial & Operating Benchmarks 2021
OpenView Partners is a Boston-based expansion stage venture capital firm. They have a portfolio of SaaS investments that consists of over 60 companies. 24 have been acquired (Exact Target, Lessonly) and two have gone public (DataDog & Instructure). OpenView Partner is a huge proponent of the Product Led Growth (PLG) movement. They also regularly publish financial and operating benchmarks for SaaS companies, including product led growth companies. In November they published the 2021 version of the report. It includes 17 financial and operating metrics, many segmented by company revenue size.
AI writing tools are here to stay. Market leader Grammarly just raised $290 million at a $13 billion valuation. Microsoft invested $1 billion in OpenAI and its GPT 3 technology. I have seen firsthand the benefits of basic AI-enabled writing tools. On a year-to-date basis, my blog traffic is up 21%. While AI writing tools may have some drawbacks, they are not going to conquer the world.
Revenue churn is a major challenge for any B2B SaaS product manager. Every month and year customers decide to stop paying for your product. While some of the churn is involuntary (business closed, merger/acquisition, etc.), the majority is voluntary. Customers decide for a number of reasons not to continue using your product. Product Managers need to understand the scale and why do your B2B SaaS customers churn.
.Demand generation is a challenge every product manager faces. Being highly ranked on Google is critical to drive potential buyers to yur solutions. While many enterprises use pay-per-click advertising, it is expensive and not available to many organizations. Product managers can be a key player in driving organic, free search results. Product managers are responsible for understanding market and user problems and translating them into actionable items for product owners and development teams. They are the experts in the market, the problems, and the solutions. Product managers should learn SEO to drive B2B SaaS sales. They are the source of content to drive effective demand generation programs.