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Musings from a former private equity operator

  • SaaS Competitive Intelligence & Battlecards Consulting
    • Stage 1: Baseline Fact Gathering — Building Your Intelligence Foundation
    • Stage 2: Forecasting the Next 12 Months — From Facts to Foresight
    • Stage 3: Win/Loss Analysis — Learning From Every Deal<
    • Stage 4: Battlecards & Enablement — Turning Intelligence Into Sales Motion
  • AI-Accelerated Strategy Sprints
    • Evidence-First Research
    • AI Generated ICP Analysis
    • AI Generated USP Analysis
    • AI PMF Offering
    • AI PMF Analysis
    • The SaaS Strategy Validation Sprint
    • AI-Accelerated Win/Loss Analysis
  • Strategic Advisory Services
    • Strategic Acquisition Exit Advisory for Early-Stage SaaS
  • Bio
  • Hire Me
  • Book A Call
  • SaaS Competitive Intelligence & Battlecards Consulting
    • Stage 1: Baseline Fact Gathering — Building Your Intelligence Foundation
    • Stage 2: Forecasting the Next 12 Months — From Facts to Foresight
    • Stage 3: Win/Loss Analysis — Learning From Every Deal<
    • Stage 4: Battlecards & Enablement — Turning Intelligence Into Sales Motion
  • AI-Accelerated Strategy Sprints
    • Evidence-First Research
    • AI Generated ICP Analysis
    • AI Generated USP Analysis
    • AI PMF Offering
    • AI PMF Analysis
    • The SaaS Strategy Validation Sprint
    • AI-Accelerated Win/Loss Analysis
  • Strategic Advisory Services
    • Strategic Acquisition Exit Advisory for Early-Stage SaaS
  • Bio
  • Hire Me
  • Book A Call
  • Illustration showing high-fidelity synthetic personas used in B2B SaaS research, including a CISO, marketing manager, and CFO anti-persona, visualized through an AI interface.
    SaaS Startups Synthetic Data

    Beyond “Act Like a CEO”: Engineering High-Fidelity Synthetic Personas for SaaS

    Most founders use AI prompts like “Act like a CEO” and get…

  • SaaS Startups

    Participant Recruitment: The Achilles Heel of Qualitative B2B Research

    B2B SaaS research, participant recruitment, Win/Loss interviews, willingness-to-pay studies, ICP validation, qualitative…

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