Convincing an enterprise to buy your SaaS solution is a hard thing. Convincing Late Majority and Laggard buyers is even harder. Should product managers of Late Majority products be able to show the quantitative benefits of their products?
Convincing an enterprise to buy your SaaS solution is a hard thing. Convincing Late Majority and Laggard buyers is even harder. Should product managers of Late Majority products be able to show the quantitative benefits of their products?