M&A Basics for Product Managers

M&A Basics for Product Managers

The pace of mergers and acquisitions in the tech market is on track to set new records this year. The Software Equity Group reported that there were 3,052 software M&A transactions in 2020. In the first half of 2021, there were 769 deals. They estimate that 2021 will set a new record. Acquisitions are challenging times for product managers. On the one hand, they can provide an opportunity for career growth. They can also result in the elimination of a product manager’s job. Product managers should learn the basics of M&A.

Quartz Open Framework

Quartz Open Framework

Some colleagues of mine recently launched a new open source initiative. The Quartz Open Framework is a new, contemporary product management and business innovation framework that is designed to address many of the challenges faced by practitioners of legacy product management methodologies

How to Punk Your Competitor’s Google Ad Spend: ZendeskAlternative.com

How to Punk Your Competitor’s Google Ad Spend: ZendeskAlternative.com

In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk a competitors Google ad spend. The Google advertising and search game has changed dramatically over the past few years. This post will go through the key elements of these changes and how they can impact your B2B demand generation efforts.