The Cost of Non-Customer Acquisition: The Ugly Truth
Acquiring customers is the biggest challenge any B2B software company has. Unless…
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Open Source Competitive Intelligence for Product Managers
White Hat competitive intelligence is a skill every product manager should have…
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21 Lessons From Jeff Bezos’ Annual Letters To Shareholders
Excerpted from the CBInsights article. Read the entire piece here: https://www.cbinsights.com/research/bezos-amazon-shareholder-letters/ Since…
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Prioritizing Agile Backlogs
Prioritizing Agile epics, user stories, and backlogs is something contemporary product managers…
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Competitive Intelligence: Finding Revenues of Private Tech Companies
As a product manager, it is helpful to understand the relative size…
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Why Your Firm Should Sponsor an Annual Survey
I admit that I am a data junkie. I have found that…
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Moneywheel – A Revenue Sourcing Analysis Technique for Product Managers
20 years ago I learned a technique for analyzing product line sales…
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Should You Ever Fire a Customer?
The polite answer to this question is “no”. In some circumstances the…
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Pareto Principle & Product Management
This post focuses on leveraging Pareto Analysis in product management. We will…
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5 Marketing Budget Ideas for 2019
Most organizations have started planning marketing budgets for 2019 by now. The…