Enterprise SaaS win/loss statistics from 2024–2025 reveal that average win rates sit at 19%, but deals with prior champions close at nearly 50%. This blog explores the key drivers of SaaS wins and losses, including brand awareness, buyer indecision, deal sizes, pricing models, and the rising importance of trust and relationships.
In the high-stakes world of enterprise SaaS, founders obsess over pipeline: number of demos booked, proof-of-concepts launched, and proposals sent. But there’s one metric that quietly determines whether your forecasts, […]
The 2023 OpenView SaaS Benchmarks Report outlines seven key metrics for startups with ARR below $1M and between $1M and $5M to aid in growth and decision-making. These metrics include employee distribution, revenue per employee, operating expenses, expansion revenue, gross dollar retention, net dollar retention, and the push for profitability. For instance, companies with ARR below $1M have a median of 12 employees, with significant distribution in engineering. Revenue per employee and operating expenses play crucial roles in understanding productivity and managing cash flow.