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Musings from a former private equity operator

  • SaaS Competitive Intelligence & Battlecards Consulting
    • Stage 1: Baseline Fact Gathering — Building Your Intelligence Foundation
    • Stage 2: Forecasting the Next 12 Months — From Facts to Foresight
    • Stage 3: Win/Loss Analysis — Learning From Every Deal<
    • Stage 4: Battlecards & Enablement — Turning Intelligence Into Sales Motion
  • AI-Accelerated Strategy Sprints
    • Evidence-First Research
    • AI Generated ICP Analysis
    • AI Generated USP Analysis
    • AI PMF Offering
    • AI PMF Analysis
    • The SaaS Strategy Validation Sprint
    • AI-Accelerated Win/Loss Analysis
  • Strategic Advisory Services
    • Strategic Acquisition Exit Advisory for Early-Stage SaaS
  • Bio
  • Hire Me
  • Book A Call
  • SaaS Competitive Intelligence & Battlecards Consulting
    • Stage 1: Baseline Fact Gathering — Building Your Intelligence Foundation
    • Stage 2: Forecasting the Next 12 Months — From Facts to Foresight
    • Stage 3: Win/Loss Analysis — Learning From Every Deal<
    • Stage 4: Battlecards & Enablement — Turning Intelligence Into Sales Motion
  • AI-Accelerated Strategy Sprints
    • Evidence-First Research
    • AI Generated ICP Analysis
    • AI Generated USP Analysis
    • AI PMF Offering
    • AI PMF Analysis
    • The SaaS Strategy Validation Sprint
    • AI-Accelerated Win/Loss Analysis
  • Strategic Advisory Services
    • Strategic Acquisition Exit Advisory for Early-Stage SaaS
  • Bio
  • Hire Me
  • Book A Call
  • A software CEO viewing a holographic dashboard that centrally features a warm video feed of a real human customer speaking, surrounded by peripheral blue data charts labeled "Synthetic User Data" and "Digital Twin Analysis," illustrating the strategy of augmenting human research with AI tools.
    Product Management SaaS Startups

    AI-Powered Customer Research: What Early-Stage Enterprise Software CEOs Need to Know Before Jumping In

    The promise of compressing weeks of customer research into minutes is irresistible,…

  • Futuristic infographic illustrating "The Future of B2B SaaS Research: The Sandwich Method." It displays a three-layered glowing digital structure symbolizing a hybrid research workflow. The top blue layer is "Synthetic Analysis" with data charts and an AI Skeptical Buyer icon for validation and scaling. The middle warm orange layer is "Real Human Insight (The 'Meat')" showing two Black professionals in conversation surrounded by "emotional drivers" and "office politics" bubbles. The bottom blue layer is "Synthetic Preparation" featuring AI avatars for stress-testing and messaging refinement.
    SaaS Startups

    The Future of B2B SaaS Research: How to Use Synthetic Data Without Losing the Human Touch

    Struggling to recruit B2B executives for user research? Discover "The Sandwich Method,"…

  • SaaS researcher analyzing hybrid synthetic and human qualitative research data on dual monitors
    Product Management SaaS Startups

    AI “Fake People” for Research: A Real Talk for SaaS Founders & VCs

    Synthetic panels powered by AI promise faster SaaS research. Learn how hybrid…

  • Product manager analyzing AI-generated synthetic data dashboards in a modern SaaS office.
    Product Management SaaS Startups

    How Synthetic Data is Revolutionizing Product Management for SaaS Companies in 2025

    Synthetic data is reshaping SaaS product management by enabling faster insights, lower…

  • Product Management SaaS Startups

    The Pre-Revenue Founder’s Guide to AI-Accelerated PMF: How to Use Synthetic Data for Sean Ellis Studies in Enterprise SaaS

    This featured image depicts a modern research desk with a computer monitor…

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