A guest post by Gloria Martinez, Womenled.org (gloria@womenled.org) While the fields of science, technology, engineering and mathematics have been predominantly male-dominated since the 18th century, the number of women working […]
Does Social Media Posting Drive Engagement for B2B SaaS Firms?
Social media activity is used to drive prospects to the top of the sales funnel. Yet, recent research has shown that the return on these investments is poor. B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. Investing in outbound inside sales teams will probably deliver a better outcome
Is This the Start of an NFT Bubble?
NFTs have been around since 2014. It is estimated that there were $25 billion of NFT sales in 2021. After surviving the DotCom bubble of 2000, the housing bubble (2008), and the Bitcoin bubble of 2018 are we witnessing the start of an NFT bubble? The $5 billion in OpenSea NFT sales in January 2022 may be the start of another bubble of epic proportions. If someone is willing to pay $736 for a year of recorded fart sounds, the sky is the limit.
15 Best Product Management Memes for January 2022
I belong to a Facebook Group called Product Management Memes. It has over 4,400 members and is simply a meme stash for product managers, marketers, and corporate life. People post amusing stuff every day. There’s no self-promotion or spam, just entertainment. Here are 15 of the most popular posts from January 2022 based on likes and shares.
Pitchbook NVCA Q4 2021 Venture Monitor
Every year Pitchbook and the National Venture Capital Association (NVCA) publish a comprehensive report on the VC industry. The report includes data on angel & seed-stage funding as well as late-stage VC rounds. It includes data about regional VC trends, venture debt, female founders, the spike in VC exit valuations, and the 2021 VC league tables.
Why Cross-Selling is Critical for SaaS Revenue Growth
In 2021 there were a record 3,400 software M&A deals. There are a lot of reasons companies do M&A. Increasing revenues, increasing market share, accelerating product roadmaps, and growing competitive differentiation are common drivers. A key aspect is the ability to cross-sell. Cross-selling the acquired company’s products into your existing customer base is one opportunity. So is selling your core products into the acquired company’s existing customer base. Revenue from cross-selling is an important factor in almost every M&A financial model, yet many companies struggle to achieve cross-selling objectives. Cross-selling is critical for SaaS revenue growth.
Software Equity Group 2021 SaaS Valuation and M&A Trends
The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. The SEG SaaS Index contains dozens of publicly traded SaaS companies. They recently published their 2022 Annual Report. It provides a ton of data on SaaS valuations and financial operating metrics.
How Product Managers Can Build Empathy with Agile Teams
Product managers serve many constituencies – customers, partners, development, operations, marketing, sales, support, finance, etc. While they would like to be considered to be the CEO of their product, they’re not. A core challenge for product managers is to use their influence to optimize how all parts of the organization work to achieve the product and company’s goals. A key way to grow influence is empathy. Having product managers and product owners build a project to enhance their product backlog prioritization calculations using a low code platform might be a good way to build empathy. Sometimes a little dogfooding goes a long way.
Proof That Medium SEO Works
If you ever wondered if Medium is good for SEO, I can offer some tangible proof. I have been blogging at DevelopmentCorporate.com for 12 years. I write about enterprise software product management and mergers/acquisitions. It is a niche blog that gets some decent traffic. I have been republishing my content on Medium since late 2018. Recently I discovered that an article from my blog that I republished n Medium ranked #1 for a Google search term. My original post on my blog ranked #3.
15 Product Manager Memes for 2022
I belong to a Facebook Group called Product Management Memes. It has over 4,300 members and is simply a meme stash for product managers, marketers, and corporate life. People post […]