Product Managers: How Can You Estimate Your Competitor’s Product Line Revenues?
Understanding your competitors’ product line revenues is critical. Revenue information helps to put the relative strength or weakness of a competitor into the proper context. It helps product managers to make the best decisions about priorities, investments, and focus. It is relatively straightforward to understand the total revenues of competitors. Product line revenues are tougher. There are a number of techniques you can use to estimate competitor product line revenues