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SaaS Marketecture: A Multi-Dimensional Technique for Analyzing Markets

SaaS Marketecture: A Multi-Dimensional Technique for Analyzing Markets

The SaaS Marketecture technique provides a structured method for competitive analysis in the SaaS market by focusing on seven key factors: vendor identification, founding year, estimated revenues, headcount, headcount growth, revenue per head, and VC funding. This approach utilizes publicly available data to offer comprehensive insights into a company’s market position, operational efficiency, and growth potential.