• +506-6133-8358
  • john.mecke@dvelopmentcorporate.com
  • Tronadora Costa Rica

Win More Deals with Strategic Competitive Insight

30+

Years of experience

30+

Trusted Clients

OUR SERVICES

Services We Offer

Competitive Analysis

Stop guessing where you stand. Our Competitive Analysis delivers board-ready, decision-grade insights into your GTM strategy, product portfolio, pricing, and market presence. Using AI-accelerated research, we benchmark against rivals and analyze web traffic, reviews, and positioning. Get a clear plan to outmaneuver competitors and confidently drive growth.

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Win/Loss Analysis

Unlock why you truly win—or lose—deals. Our Win/Loss Analysis combines unbiased buyer interviews with rapid insight delivery. Within two weeks, receive board-ready reports that reveal sales execution gaps, competitive positioning, and product-market fit opportunities. Gain actionable recommendations to boost close rates, sharpen messaging, and capture more revenue.

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AI-Accelerated PMF & Pricing Studies

Early-stage SaaS founders struggle with three questions: Who is our ideal customer? Do we truly have product–market fit? What’s the right pricing? Our AI-accelerated ICP and PMF validation service combines synthetic data with targeted interviews to deliver fast, credible answers. In five structured phases, we refine personas, identify 50 high-fit prospects, validate PMF, and run pricing studies—providing investor-grade insights and a clear go-to-market roadmap that reduces risk and accelerates growth.

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Strategic Advisory Services

Scale smarter with Strategic Advisory Services designed for SaaS founders and executives. We deliver ICP definition, pricing and packaging strategy, sales process secret-shop audits, GTM revamps, and M&A readiness planning. Backed by real-world enterprise SaaS expertise, we help you accelerate growth, de-risk decisions, and capture market advantage.

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Your Consulting Partner for Success

Most early-stage and growth SaaS companies lose winnable deals without ever knowing why. CRM notes are incomplete. Sales team feedback is biased. And while AI can generate reports, it can’t uncover what buyers actually say behind closed doors. That’s where I come in. I specialize in Win/Loss Analysis, Competitive Intelligence, and GTM for early-stage B2B SaaS. firms. With 29+ years as a COO, VP of Marketing, VP Product Management, and SVP Business Development in enterprise software, I bring executive-level insight into why deals are won or lost, and how you can fix GTM gaps before they cost millions.

We’ve Been There Before

We have been an executive officer of several publicly traded and private-equity backed firms. COO, VP Product Management, VP Marketing, SVP Client Service, VP Business Development. Plus, we have worked for three startups. Plus 5+ years providing strategic guidance to early-stage enterprise software B2B SaaS firms.

Our M&A Experience Taught Us To Read Between The Lines

Looking at publicly available data has its limitations. We know how to research and get answers to key questions in creative ways.

AI Can Help, But It Has Limitations

The consulting landscape is undergoing a profound transformation, driven largely by the advent of artificial intelligence. AI tools are automating the routine, data-intensive tasks of traditional consulting, such as market research, competitive intelligence, and data analysis. This technological shift has created a market perception that consulting fees should decrease due to significant efficiency gains, leading to a point of friction between clients and large firms. While AI has the potential to make work faster and cheaper, major firms must still manage high overhead costs and large teams, leading to a dilemma over how to share productivity gains with clients. We use several AI tools (chatGPT, Gemini, Perplexity, Grok, DeepSeek) to improve our productivity, but our three decades of experience in large enterprise software and startups cannot be replaced by an LLM that summarizes other peoples’ content.

CONTACT US

We are Here to Help You & Your Business

John C. Mecke Managing Director john.mecke@devlopmentcorporate.com +506 6133 8358
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Blog

The OpenText Leadership Earthquake: What Mark Barrenechea’s Departure Means for the EDI Industry’s Future
September 11, 2025

The OpenText Leadership Earthquake: What Mark Barrenechea’s Departure Means for the EDI Industry’s Future

In August 2025, OpenText shocked the enterprise software world by ousting CEO Mark Barrenechea after 14 years of acquisition-driven growth. For the $5.8 billion software giant, this leadership change signals a fundamental pivot: away from scale-at-all-costs and toward organic growth, AI-driven innovation, and portfolio focus. OpenText’s EDI Business Network Cloud—built through the acquisitions of GXS, Liaison, Covisint, Hightail, Carbonite, and Micro Focus—contributes nearly a third of corporate revenue and billions in gross profit. But with rising interest rates, slowing organic growth, and AI disruption reshaping enterprise integration, Barrenechea’s model has lost investor support. This post unpacks the financial and strategic significance of his departure, the parallels to past CEO ousters at Apple, J.C. Penney, and Yahoo, and what it means for EDI Value-Added Networks (VANs). For CEOs navigating disruption, OpenText’s leadership earthquake is a stark reminder: stability must be balanced with innovation—or risk irrelevance.

John Mecke Corporate Development
The Risk of LLM Hallucinations in SaaS Competitive Analysis: A Complete Guide
September 10, 2025

The Risk of LLM Hallucinations in SaaS Competitive Analysis: A Complete Guide

Large Language Models (LLMs) like ChatGPT, Gemini, Claude, and Grok are transforming SaaS competitive research, but hallucinations remain a critical risk. A single fabricated funding round, executive name, or product integration can derail strategy and erode client trust. This guide explains what LLM hallucinations are, why they matter in SaaS analysis, and how to measure them using benchmarks like HHEM-2.1 (Vectara Hallucination Leaderboard). Learn proven techniques to detect and mitigate inaccuracies, ensuring your AI-powered research workflows remain accurate, grounded, and reliable.

John Mecke Product Management
Win/Loss Analysis for Early-Stage SaaS: Why Pre-Seed and Seed CEOs Must Learn from Every Lost Deal
September 9, 2025

Win/Loss Analysis for Early-Stage SaaS: Why Pre-Seed and Seed CEOs Must Learn from Every Lost Deal

For pre-seed and seed-stage SaaS CEOs, every lost deal is more than a missed sale — it’s market feedback you can’t afford to ignore. This in-depth guide explains how Win/Loss Analysis helps founders and GTM leaders refine their ICP, sharpen messaging, and boost win rates. By systematically capturing buyer feedback through interviews, you’ll uncover why prospects choose competitors, stall, or walk away. You’ll also learn the five-step Win/Loss process (planning, recruitment, interviews, analysis, and action) and see real-world SaaS examples of why buyers say “yes” or “no.” This blog post provides CEOs, heads of sales, and marketing executives with practical steps to turn lost deals into repeatable wins, accelerate product-market fit, and maximize runway. Don’t just chase more leads — learn from the ones that got away. Start building your Win/Loss engine today and transform early setbacks into long-term growth advantages.

John Mecke SaaS
Why Enterprise Software Deals Die: The Brutal Truth About Each Sales Stage (And How to Fix It)
September 7, 2025

Why Enterprise Software Deals Die: The Brutal Truth About Each Sales Stage (And How to Fix It)

Enterprise SaaS sales deals don’t die randomly — they die predictably at each stage of the funnel. Based on data from 250 enterprise software opportunities, this post breaks down exactly where deals collapse — discovery (35%), qualification (28%), needs assessment (22%), proposal (12%), and contract (3%). For pre-seed and seed-stage CEOs, the brutal truth is that 69% of qualified deals will fail unless you fix your sales process. From poor discovery and budget ghosting to technical misalignment and ROI confusion, every stage has a killer that can be prevented with the right frameworks. This guide gives you practical scripts, qualification gates, and coaching advice to dramatically improve your close rates. If you’re tired of seeing promising demos vanish into thin air, this is the no-BS playbook to stop your pipeline from becoming a graveyard — and start winning enterprise customers.

John Mecke Product Management