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The Hidden Search Engine Your B2B Buyers Are Using: Why SaaS CEOs Need an AI Optimization Strategy Now

The Hidden Search Engine Your B2B Buyers Are Using: Why SaaS CEOs Need an AI Optimization Strategy Now

Enterprise software buyers aren’t searching Google anymore — they’re asking ChatGPT. New data shows that AI models now perform over 30% of all queries for B2B software research, prioritizing fresh, structured, comparison-rich content. SaaS CEOs who don’t optimize for AI-driven search risk becoming invisible in the modern buyer journey.

The Pre-Revenue Founder’s Guide to AI-Accelerated PMF: How to Use Synthetic Data for Sean Ellis Studies in Enterprise SaaS

This featured image depicts a modern research desk with a computer monitor displaying a PMF survey dashboard, highlighting the 40% ‘very disappointed’ metric. Next to the dashboard, abstract 3D synthetic personas symbolize AI-generated users, while sticky notes and an ICP document represent the practical steps in product-market fit research. Designed for articles on using synthetic data in SaaS PMF studies