Why Product Managers Should Care About Goodwill
Accounting Goodwill has to be one of the more boring and esoteric financial topics. There are situations where product managers can benefit from having a basic working knowledge of it.…
Agile Stories and Product Management
As we approach the 20th anniversary of the Agile Manifesto, I have become more interested in pieces that talk about the state of Agile in today’s environment. I am a…
How I Got Fred Wilson’s Advice Totally Wrong
“I believe that marketing is what you do when your product or service suck” Fred Wilson, Union Square Ventures AVC Blog When Fred Wilson posted this quote on his blog…
Dear Agile, I’m Tired of Pretending
Charles Lambdin recently published a piece on Medium titled “Dear Agile, I’m Tired of Pretending”. In the post Charles talks about his frustrations with the current state of Agile practice.
I Made My Shed the Top-Rated Restaurant on TripAdvisor . . . And then served customers frozen dinners on its opening night.
The story of the infamous Shed at Dulwich is a great example of how Internet marketing techniques can scam the unsuspecting public. The Shed at Dulwich was a fake restaurant…
VendorBumper.com
I am launching a new side gig today vendorbumper.com. We provide research reports on software companies for buyers looking to build a basic profile of a firm or for marketers…
Product Managers: Change the Top of the Sales Funnel: Trigger Driven Prospecting
The objective of this post is to talk about a new strategy for filling the top of the sales funnel with valuable opportunities. The harsh reality is that only a…
The Cost of Non-Customer Acquisition: The Ugly Truth
Acquiring customers is the biggest challenge any B2B software company has. Unless you are lucky enough to have an award winning solution that sells itself like the mythical product led…
Open Source Competitive Intelligence for Product Managers
White Hat competitive intelligence is a skill every product manager should have in their toolbox. There is no excuse for not leveraging competitive intelligence that is freely available on the…
Prioritizing Agile Backlogs
Prioritizing Agile epics, user stories, and backlogs is something contemporary product managers have to do on a regular basis. In researching another topic I came across a great piece for…