Enterprise SaaS Demand Generation in 2021. How Not To Piss Off Prospects
Demand generation for enterprise SaaS firms is tough. A seasoned CIO offers his direct feedback on what works and doesn’t work for him.
Demand generation for enterprise SaaS firms is tough. A seasoned CIO offers his direct feedback on what works and doesn’t work for him.
Balance sheets are an esoteric topic for product managers. Product managers do not need a degree in accounting to be effective in their jobs. They need to understand a few basic things about assets, liabilities, and stockholders’ equity. Product managers should care about Balance Sheets.
Why is someone from Port Moresby, New Guinea reading my blog? I wrote something that answered a question for them. And I used 21 strategies and tactics to improve my post and SEO.
A more detailed understanding of Income Statements enables product managers to build more effective value equations, competitive analyses, and business cases.
Balancing priorities between new features and technical debt is tough. As the recent Keseya ransomware incident shows, not prioritizing technical debt can have huge consequences. There are multiple strategies product managers can use to effectively balance features versus technical debt.
The Software Equity Group’s Q1 2021 M&A Update & SaaS Public Market Update show continued record valuations for both on-premise and SaaS firms. Median EV/Revenue multiples for public SaaS companies reached 14.2x. Once again, private equity drove more than 50% of the transactions.
Once a product reaches over $100 million in revenue product managers can run into the “Big Revenue Growth Problem”. Fortunately there are a lot of short and long term strategies that can be used to conquer this challenge.
There is a ton of information from thought leaders about product managers build/buy/decision making. Do product managers really have a choice?
Today’s modern SaaS companies face significant challenges in growing their revenues, profits, and enterprise value. Fortunately, they have the benefit of learning lessons from products, like Mark IV, that have been around for decades.
There are hundreds of suggested formats for product management business cases – from Lean Startup to private equity inspired Harvard Business School case studies. Every software company has their own approach to product management business cases. Experience has shown that the process ofbuilding the business case is more important than the models it contains.