Why Product Managers Should Do Customer Interviews at User Conferences
It seems like an obvious thing -- why wouldn’t product managers want to do customer interviews at user conferences? The simple answer is that most teams do not take the…
The Disconnect Between CFOs and Their Private Equity Sponsors
A recent report by Alix Partners highlighted a surprising number of disconnects between CFOs and their private equity sponsors. The results are interesting, but not too surprising.
Are Product Management Industry Surveys Biased?
Annual product management industry surveys are always fascinating. It is important, however, to put these studies in the context. While they provide many interesting factoids there are often biases that…
Product Manager Metrics: Process is as Important as Formulas
Metrics are critical for Product Managers. There is a ton of information on the web about metrics for product managers. Critical Methods every Product Manager Should Track from Product Coalition…
M&A Basics for Product Managers
The pace of mergers and acquisitions in the tech market is on track to set new records this year. The Software Equity Group reported that there were 3,052 software M&A…
How to Punk Your Competitor’s Google Ad Spend: ZendeskAlternative.com
In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk…
Why Product Managers Should Care About Goodwill
Accounting Goodwill has to be one of the more boring and esoteric financial topics. There are situations where product managers can benefit from having a basic working knowledge of it.…
How I Got Fred Wilson’s Advice Totally Wrong
“I believe that marketing is what you do when your product or service suck” Fred Wilson, Union Square Ventures AVC Blog When Fred Wilson posted this quote on his blog…
A 36 Page Tear Down of Google’s Strategy
CBInsights recently published a deep dive of Google’s current strategy. At 90% share of the search market, Google dominates today – but what about tomorrow? This piece does a great…
Marketo: A Growth PE Success Story
A post about how Vista Equity's $1.79 billion purchase of Marketo turned into a $4.75 billion exit to Adobe in a little more than two years. They didn't use the…