Does Social Media Posting Drive Engagement for B2B SaaS Firms?
Social media activity is used to drive prospects to the top of the sales funnel. Yet, recent research has shown that the return on these investments is poor. B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. Investing in outbound inside sales teams will probably deliver a better outcome