CAC

Product Management | SaaS | Startups

SaaS Financial Literacy: The Critical Knowledge Gap Killing Early-Stage Enterprise Software Companies
ByJohn Mecke September 12, 2025

Most SaaS leaders can’t read a P&L. This financial blind spot kills growth, scares off investors, and sabotages brilliant products. Learn why deferred revenue, EBITDA, and unit economics matter—and how mastering SaaS financial literacy can save your company from an early grave.

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Product Management

The Ugly Truth of B2B SaaS Customer Acquisition Costs
ByJohn Mecke August 17, 2021

Acquiring customers is the biggest challenge any B2B software company has. Unless you are lucky enough to have an award-winning solution that sells itself like the mythical product-led growth companies (Slack, Dropbox, and Expensify), you have to grind it out like everyone else. The ugly truth of B2B SaaS customer acquisition cost is that you need to fill the top of your sales funnel with hundreds of thousands of suspects to get a reasonable number of closed sales.

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