Q2 2025 Google CTR Insights: Why SEO Alone Isn’t Enough — Enter GEO (Generative Engine Optimization)
The Q2 2025 Google CTR Report from Advanced Web Ranking delivers a wake-up call for marketers. Click-through rates (CTR) for top desktop results are down sharply, while AI Overviews surged to nearly half of all SERPs. In today’s landscape, SEO visibility is shrinking, and the next frontier—Generative Engine Optimization (GEO)—is becoming essential. Key Findings: CTR…
