A recent report by Alix Partners highlighted a surprising number of disconnects between CFOs and their private equity sponsors. The results are interesting, but not too surprising.
Are Product Management Industry Surveys Biased?
Annual product management industry surveys are always fascinating. It is important, however, to put these studies in the context. While they provide many interesting factoids there are often biases that are reported in these surveys It is important to put these biases into perspective. We’ll explore seven popular product management industry surveys from 2018 and 2019 for statistical significance and potential bias.
Product Manager Metrics: Process is as Important as Formulas
Metrics are critical for Product Managers. There is a ton of information on the web about metrics for product managers. Critical Methods every Product Manager Should Track from Product Coalition […]
M&A Basics for Product Managers
The pace of mergers and acquisitions in the tech market is on track to set new records this year. The Software Equity Group reported that there were 3,052 software M&A transactions in 2020. In the first half of 2021, there were 769 deals. They estimate that 2021 will set a new record. Acquisitions are challenging times for product managers. On the one hand, they can provide an opportunity for career growth. They can also result in the elimination of a product manager’s job. Product managers should learn the basics of M&A.
How to Punk Your Competitor’s Google Ad Spend: ZendeskAlternative.com
In 2018, Google recorded $116.381 billion in advertising revenues. A chunk of that revenue was spent by companies targeting their competitors. Zendesk is a great example of how to punk a competitors Google ad spend. The Google advertising and search game has changed dramatically over the past few years. This post will go through the key elements of these changes and how they can impact your B2B demand generation efforts.