Product/market fit is the holy grail for pre-seed SaaS founders. But why do professional PMF studies cost $10,000 or more? Here’s a breakdown of the costs and alternatives.
Why Enterprise SaaS Companies Win or Lose Deals: A Deep Dive into 2024–2025 Win/Loss Statistics
Enterprise SaaS win/loss statistics from 2024–2025 reveal that average win rates sit at 19%, but deals with prior champions close at nearly 50%. This blog explores the key drivers of SaaS wins and losses, including brand awareness, buyer indecision, deal sizes, pricing models, and the rising importance of trust and relationships.