fork-and-GEO

Cursor, Brave, and Grafana are software franchises worth billions, yet they were built on code their founders didn’t write. This isn’t a coincidence; it’s a strategy.

In this article, we dissect the “fork-and-GEO play.” Learn how commercial forks leverage Generative Engine Optimization to outmaneuver incumbents, compress timelines, and build moats from day zero. Plus, get the five questions every due diligence team should be asking.