The 2026 SaaS Go-to-Market Playbook Is Being Rewritten — Here’s What the Data Actually Shows
The 2026 SaaS GTM playbook represents a structural rebuild of the enterprise revenue engine. Drawing on data from 150+ B2B leaders, this report reveals how high-growth companies are pulling ahead by doubling down on self-serve revenue, achieving 50% POC conversion rates, and leveraging deep AI integration to run leaner, more efficient GTM teams. Discover why sales-driven pipeline is displacing marketing-led demand and how AE compensation is shifting toward NRR to survive an era of shorter, more flexible contracts.