Most SaaS leaders underestimate Customer Acquisition Cost (CAC) by 2–4x, leaving them with flawed unit economics, short runways, and failed fundraising rounds. This guide explains why your true CAC is higher than you think, how to calculate it correctly, and practical strategies to bring it under control.
Gut-feel pricing costs SaaS founders millions. Learn how Gabor-Granger and Van Westendorp pricing tests replace guesswork with data-driven decisions to optimize revenue and align with SaaS financial literacy fundamentals.
Most SaaS leaders can’t read a P&L. This financial blind spot kills growth, scares off investors, and sabotages brilliant products. Learn why deferred revenue, EBITDA, and unit economics matter—and how mastering SaaS financial literacy can save your company from an early grave.
Discover the 11 critical SaaS metrics every CEO of a <$20M SLG SaaS company must master to survive and scale in 2025. Benchmark your growth and performance.