Today I experienced one of the best new product implementations since I got my first iPhone. I installed the Drift chat capability on my website developmentcorporate.com/. Their entry level offering is free forever. It took me 10 minutes from start to finish and it worked right out of the box.
I enjoy looking at new technologies and I am a nightmare for sales development reps. I will download content and free trials at will just to see what I can find. I rarely, if ever follow up, once I have looked at a piece of content or a trial service.
Drift was different. My website does not get a ton of traffic and I do not expect that people are dying to chat with me about calculating the enterprise value of private companies or open source competitive intelligence for product managers. I surely would not pay for the privilege of adding chat to my website. The free capabilities are what I need, but I can see the potential of upgrading to get calendar integration
Drift made it ridiculously easy for me. To register an account, I just needed to provide my business email address. My website runs off a WordPress theme. I downloaded a WordPress plugin, configured it with some sample code provided by Drift, and the chat capability was live. I also downloaded an iOS app so that in the unlikely event someone wants to chat with me when I am not at my computer I can do it straight from my phone.
If you are looking at extending the capabilities of your site, I strongly endorse Drift. Here’s a link to their free subscription. If you ever want to chat, surf on over to developmentcorporate.com/ and hit the chat icon.
