Another installment of great research from OpenView Venture Partners.

A few examples:

  • 15. Leads responded to within 5 minutes are 100X more likely to be contacted and 21X more likely to be qualified (
  • 16. Waiting just 10 minutes to respond drops the likelihood of qualifying the lead 4X (
  • 17. Yet less than 25% of companies who receive a web lead will respond by phone (
  • 18. Only 27% of web-generated leads get contacted at all (

To see all 35 stats click here to read the full article.

By John Mecke

John is a 25 year veteran of the enterprise technology market. He has led six global product management organizations for three public companies and three private equity-backed firms. He played a key role in delivering a $115 million dividend for his private equity backers – a 2.8x return in less than three years. He has led five acquisitions for a total consideration of over $175 million. He has led eight divestitures for a total consideration of $24.5 million in cash. John regularly blogs about product management and mergers/acquisitions.