CBInsights recently published a deep dive of Google’s current strategy.  At 90% share of the search market, Google dominates today – but what about tomorrow?  This piece does a great job of describing Google’s current strategies based on published materials, execs speeches, earnings calls, and public filings.  The post includes:

  • Alphabet’s structure and background
  • Google’s priorities:
  • AI centricity: Embrace an AI-centric approach and solidify lead in machine learning
  • Cloud: Grow share in the cloud market
  • Computing: Build out a network infrastructure for computing
  • Advertising: Protect advertising business from rising competition in digital — especially from Amazon
  • Emerging markets: Expand in India & Southeast Asia, rebuild presence in China
  • Conclusion

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