CBInsights recently published a deep dive of Google’s current strategy.  At 90% share of the search market, Google dominates today – but what about tomorrow?  This piece does a great job of describing Google’s current strategies based on published materials, execs speeches, earnings calls, and public filings.  The post includes:

  • Alphabet’s structure and background
  • Google’s priorities:
  • AI centricity: Embrace an AI-centric approach and solidify lead in machine learning
  • Cloud: Grow share in the cloud market
  • Computing: Build out a network infrastructure for computing
  • Advertising: Protect advertising business from rising competition in digital — especially from Amazon
  • Emerging markets: Expand in India & Southeast Asia, rebuild presence in China
  • Conclusion

Click here to access the full report – all that is needed is your business email address.

By John Mecke

John is a 25 year veteran of the enterprise technology market. He has led six global product management organizations for three public companies and three private equity-backed firms. He played a key role in delivering a $115 million dividend for his private equity backers – a 2.8x return in less than three years. He has led five acquisitions for a total consideration of over $175 million. He has led eight divestitures for a total consideration of $24.5 million in cash. John regularly blogs about product management and mergers/acquisitions.