CBInsights recently published a deep dive of Google’s current strategy. At 90% share of the search market, Google dominates today – but what about tomorrow? This piece does a great job of describing Google’s current strategies based on published materials, execs speeches, earnings calls, and public filings. The post includes:
- Alphabet’s structure and background
- Google’s priorities:
- AI centricity: Embrace an AI-centric approach and solidify lead in machine learning
- Cloud: Grow share in the cloud market
- Computing: Build out a network infrastructure for computing
- Advertising: Protect advertising business from rising competition in digital — especially from Amazon
- Emerging markets: Expand in India & Southeast Asia, rebuild presence in China
- Conclusion
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