A guest post by Gloria Martinez (gloriamartinez@womenled.org)

The best part of being a business owner is seeing your vision come to life. You get to watch as the services and products you once only dreamed of become a reality. It’s not enough to simply offer a product or service, though — to see your dreams fully come to fruition, you need to find tech that allows you to innovate and manage daily operations efficiently. With the right software and applications, you can do so while also improving your digital marketing strategy. Development Corporate presents a few tips to help you discover some innovative techniques.

Digital Marketing Reigns Supreme

Marketing can come in an array of formats — radio, TV, print, or social media — but in recent years, there’s been a marked shift toward marketing across social media, web ads, and other digital platforms. This shift has been accompanied by an increased emphasis on visual branding. Color schemes, images, and typeface are just a few of the factors that can help shape a brand’s identity.

Perhaps the most important aspect of visual marketing, though, is the logo your company uses. Many small and medium-sized businesses don’t have a logo, or they only have one that’s very basic. Your logo is one of the most essential aspects of your digital marketing campaign, so be sure to craft a beautiful new logo.

Mobile apps offer businesses another valuable avenue for reaching customers and marketing to them organically. Apps are one of the most effective platforms for digital marketing because they allow companies to market their own brand and control their presentation. When you market on external platforms, you have little control over the final result, but you can market to clients directly by developing your app.

Tech to Further Boost Innovation

Digital marketing can be a boon to your business because it gives you the tools you need to innovate, connect with customers, and establish your visual brand. There’s plenty of other tech that can help you achieve these goals, too, including virtual workplace platforms that allow your staff to work remotely. This can boost employee satisfaction and productivity.

Artificial intelligence and machine learning can improve productivity exponentially, too, by automating many of the processes that you currently delegate to staff. Communications with customers, phone inquiries, and product support are just a few of the processes that this tech can take over. According to research, 54% of professionals agree that AI increases workplace productivity.

Password-protected PDFs can help shield your documents from cyber threats. If you have many PDFs that you’d like to keep in one file, a PDF file merger can help. This allows you to merge and reorder documents into one file which can then be securely shared with employees or customers.

Implementing cloud-based solutions can further streamline your customer service infrastructure. When your tools are based in the cloud rather than on a hard drive, they’re portable and adaptable, meaning that you’re never tied to a single device or location. As more businesses move online, boosting the flexibility of your business is one of the most innovative moves you can make.

Business Process Management

Business process management (BPM) is a systematic approach to improving the efficiency and effectiveness of businesses. It helps businesses to streamline their processes, improve communication and collaboration between departments, and better manage their resources. By using BPM, businesses can increase their profitability, reduce their costs, and improve their customer service. In addition, specialized BPM can help businesses to identify and eliminate bottlenecks in their processes, making their operations more efficient. As a result, it’s an essential tool for any business that wants to improve its performance. When used correctly, BPM can help businesses to achieve their goals and objectives. Implementing BPM can be challenging, but the rewards are worth the effort.

Innovative Tech Builds Relationships With Clients

It may not seem easy to find innovative new uses for tech, but the right tech will help you innovate from within. If your current software isn’t working for you, it’s time to find a better option — one that facilitates digital marketing and customer connections. This can help you market your brand and establish its visual identity, including a logo that accurately represents your company’s values. Leverage tech and use business process management to find innovative new ways to promote your brand via digital marketing.

Also published on Medium.

By John Mecke

John is a 25 year veteran of the enterprise technology market. He has led six global product management organizations for three public companies and three private equity-backed firms. He played a key role in delivering a $115 million dividend for his private equity backers – a 2.8x return in less than three years. He has led five acquisitions for a total consideration of over $175 million. He has led eight divestitures for a total consideration of $24.5 million in cash. John regularly blogs about product management and mergers/acquisitions.