Does Social Media Posting Drive Engagement for B2B SaaS Firms?
Social media activity is used to drive prospects to the top of the sales funnel. Yet, recent research has shown that the return on these investments is poor. B2B SaaS…
Product Management and M&A. Musings of a reformed private equity operator
Social media activity is used to drive prospects to the top of the sales funnel. Yet, recent research has shown that the return on these investments is poor. B2B SaaS…