As 2022 begins, many leaders are looking back at 2021 and wondering how they can drive more leads and revenue. Content marketing is often suggested as a free way to drive more web traffic and leads. How can a CEO know how effective their content marketing efforts are? Google Search Console can answer that question in a matter of minutes. Armed with that information, companies can leverage their own employees’’ knowledge to create web content that displays what Google calls Expertise-Authority, & Trustworthiness (E-A-T). Content with high E-A-T tends to rank very well on Google.