2021 SaaS Metric Trends

Key Bank Capital Markets has recently published its 2021 SaaS Metrics report – its 12th annual installment The study covers over 230 SaaS companies from around the world.  It includes SaaS companies from $500K in ARR to over $200 million. It covers over 25 topics from SaaS revenue growth to revenue churn and expense trends. You can download the entire report for free here.

The report covers:

Survey Demographics

2021 SaaS Survey Summary

2021 SaaS Organic Revenue Growth Rate by Revenue Bucket

2021 Saas Revenue Growth by Software Category

2021 SaaS Churn

2021 SaaS Net Dollar Retention

2021 SaaS Go To Market Expense Trends

2021 SaaS Customer Acquisition Cost Trends

2021 SaaS Contract Trends

SaaS 2021 Pricing Metric Trends

SaaS 2021 ARR/Headcount by Tiers

SaaS 2021 Expense Trends

SaaS 2021 Rule of Forty Trends

      SaaS 2021 Median Exit Expectations

Survey Demographics

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

2021 SaaS Survey Summary

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

2021 SaaS Organic Revenue Growth Rate by Revenue Bucket

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

2021 Saas Revenue Growth by Software Category

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

2021 SaaS Churn

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

2021 SaaS Net Dollar Retention

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

SaaS 2021 ARR/Headcount by Tiers

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

SaaS 2021 Median Exit Expectations

Key Bank Capital Markets 2021 SaaS Metric

Key Banc Capital Markets 2021 SaaS Survey

Key Bank Capital Markets has recently published its 2021 SaaS Metrics report – its 12th annual installment The study covers over 230 SaaS companies from around the world.  It includes SaaS companies from $500K in ARR to over $200 million. It covers over 25 topics from SaaS revenue growth to revenue churn and expense trends


Also published on Medium.

By John Mecke

John is a 25 year veteran of the enterprise technology market. He has led six global product management organizations for three public companies and three private equity-backed firms. He played a key role in delivering a $115 million dividend for his private equity backers – a 2.8x return in less than three years. He has led five acquisitions for a total consideration of over $175 million. He has led eight divestitures for a total consideration of $24.5 million in cash. John regularly blogs about product management and mergers/acquisitions.