.Demand generation is a challenge every product manager faces. Being highly ranked on Google is critical to drive potential buyers to yur solutions. While many enterprises use pay-per-click advertising, it is expensive and not available to many organizations. Product managers can be a key player in driving organic, free search results. Product managers are responsible for understanding market and user problems and translating them into actionable items for product owners and development teams. They are the experts in the market, the problems, and the solutions. Product managers should learn SEO to drive B2B SaaS sales. They are the source of content to drive effective demand generation programs.