Product managers can analyze their market competitively using the Marketecture tool, which quickly compiles critical company information from various free sources. This framework includes seven key data points such as revenue, headcount, and web visits, effectively informing product and marketing strategies. The tool proves vital in understanding a company’s position in the competitive landscape, using factual data rather than speculation. An illustrative case involves constructing a Marketecture for a last-mile delivery management platform, demonstrating its practical application for informing business tactics.
