A guest post by Gloria Martinez, Womenled.org (gloria@womenled.org) While the fields of science, technology, engineering and mathematics have been predominantly male-dominated since the 18th century, the number of women working […]
Does Social Media Posting Drive Engagement for B2B SaaS Firms?
Social media activity is used to drive prospects to the top of the sales funnel. Yet, recent research has shown that the return on these investments is poor. B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. Investing in outbound inside sales teams will probably deliver a better outcome
Is This the Start of an NFT Bubble?
NFTs have been around since 2014. It is estimated that there were $25 billion of NFT sales in 2021. After surviving the DotCom bubble of 2000, the housing bubble (2008), and the Bitcoin bubble of 2018 are we witnessing the start of an NFT bubble? The $5 billion in OpenSea NFT sales in January 2022 may be the start of another bubble of epic proportions. If someone is willing to pay $736 for a year of recorded fart sounds, the sky is the limit.
15 Best Product Management Memes for January 2022
I belong to a Facebook Group called Product Management Memes. It has over 4,400 members and is simply a meme stash for product managers, marketers, and corporate life. People post amusing stuff every day. There’s no self-promotion or spam, just entertainment. Here are 15 of the most popular posts from January 2022 based on likes and shares.
Pitchbook NVCA Q4 2021 Venture Monitor
Every year Pitchbook and the National Venture Capital Association (NVCA) publish a comprehensive report on the VC industry. The report includes data on angel & seed-stage funding as well as late-stage VC rounds. It includes data about regional VC trends, venture debt, female founders, the spike in VC exit valuations, and the 2021 VC league tables.
Why Cross-Selling is Critical for SaaS Revenue Growth
In 2021 there were a record 3,400 software M&A deals. There are a lot of reasons companies do M&A. Increasing revenues, increasing market share, accelerating product roadmaps, and growing competitive differentiation are common drivers. A key aspect is the ability to cross-sell. Cross-selling the acquired company’s products into your existing customer base is one opportunity. So is selling your core products into the acquired company’s existing customer base. Revenue from cross-selling is an important factor in almost every M&A financial model, yet many companies struggle to achieve cross-selling objectives. Cross-selling is critical for SaaS revenue growth.